Learning how to market a website is actually harder than learning how to build one.  Many people think if they simply throw up a website that magically thousands of people will come and visit it.  However, the reality is that most websites fail, and they fail because of poor marketing efforts.

Website marketing usually occurs in one of 2 ways.  Either a webmaster or a company spends large sums of money to buy traffic or they earn free traffic through search engines such as Google and Yahoo.  Considering that most people starting a website at home do NOT have large advertising budgets they have to rely on earning free search engine traffic.

A couple important tips all new webmasters must know:

1. Google rules the web as far as search engines go at the moment.  You will soon learn that most of the free traffic that comes to your website will be brought to you by Google.  So you will want to try to learn what Google does and does not like to see.
2. To earn free search engine traffic you need other relevant websites to link back to your website.  Google judges websites based on who links back to them; thus the more quality backlinks the better a website will rank in Google’s search results.  This is without a doubt the hardest part of starting any new website.  This is because most established websites do not want to link to new less established websites.

So how do I get backlinks started you may ask?

Well before I answer that question, I want to warn you of one of the biggest traps most new web designers and marketers run into.  There are literally countless number of so-called “web gurus” who will try to sell you all kinds of get-rich-quick schemes on how to boost your search engine rankings.

My advice to you is NEVER fall for any of these schemes.  They do NOT work and Google will always be a step ahead of any tricks or games webmasters try to pull.  Webmasters who have long-term success know that they have to keep things real, and stay away from the get-rich-quick schemes.

So now to answer the question above, I am going to tell you the most simple and effective way for the average person sitting at home to market his or her website without spending a dime on advertising.

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Best Marketing Strategy For Free Website Backlinks and Traffic

Step 1: You write a webpage on your website.

Step 2: You then write a small 250-300 word article about the webpage you just created and submit it to EzineArticles.com.  At the end of these short articles you include links back to your website.  These articles are then published by other webmasters as well as EzineArticles.com itself with your backlink to your website included.

Step 3: Repeat steps 1 and 2 for every webpage you write.

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There you have it.  I can honestly tell you by following the simple steps above you can generate all the backlinks you will ever need.  Remember, do NOT fall for the schemes many webmasters try to play.  You will simply burn yourself out and end up wasting your valuable time and money.